‘You Can Be’ Experience
Create an interactive experiential event, promoting the weight loss supplement in shopping centres throughout the UK.
An insight driven digital activity delivering the ‘empowerment factor’ to consumers, comprising of an interactive unit that utilised video mapping and AR to allow people to become whoever they wanted. Everything from an astronaut to a mountain climber. Once the consumer had chosen their fantasy, they were issued with a printed photo and the chance to upload the image direct to social media using the iPads provided.