Philip Kingsley in store display unit

CLIENT: M&S

Brief

Create an FSDU for the instore execution of the 2022 Haircare Event in Marks & Spencers, promoting awareness of the Philip Kingsley brand in-store. The unit should focus on providing education of each product and highlight the GWP promotion for the first 4 weeks of the fixture.

Execution

A bespoke free-standing unit shaped in an eye-catching way, following the profile of the brands shampoo and conditioner bottles.

The creative design kept the unit clean and crisp, therefore highlighting stand-out areas using the colours of the packs and a model shot on the reverse making it fit for use anywhere within the store. The GWP is promoted via Yupo Tako stickers that store members can remove once the promotion period has ended.