DRIVING SHOPPER ENGAGEMENT
The high street sector has faced many challenges in recent years and is getting even tougher as consumers disposable income decreases due to rises in the cost of energy and taxation. Spending will also be tempted away to the resurgence in tourism, eating out and live entertainment.
But all is not lost for the high street. Consumer attitudes are remarkably resilient and the love of high street ‘retailtainment’ is undiminished. Nevertheless, it will require that the high street place a focus on value and real consumer benefits.
By leveraging our 30 years of experience, we can help high street retailers develop targeted POS communications to appeal to shoppers’ psychology and drive engagement, resulting in higher sales.