Garden Packaging

CLIENT: WILKO

Brief

Create a range of enticing and unified packaging for Wilko’s popular range of own label garden products.

Execution

The range consisted of many different types of elements, so a simple plain white background was chosen to make product photography easier and consistent. The look and feel also had to imply value and work with the price point yellow roundel that would sometimes be applied.

‘Helpful hint’ copy lines were written that would bring personality and a friendly TOV to gardeners, whist key educational messaging was created to be informative and entice purchase.