We are delighted with the acquisition. Delta was the most exciting choice with their excellent reputation and strength in Retail, FMCG, Film, Entertainment and Media, which is very complementary to our Outdoor client base.
Their wider service proposition for the outdoor advertising sector was also very compelling end-to end service proposition to our existing clients.
This deal will enable Odessa to drive further efficiencies and benefit from Delta’s scale, including access to their unique infrastructure, technology and people to support our growth and provide surety to our fantastic clients.