This acquisition supports our business plan and end-to end unique outdoor advertising proposition, focusing on both the printed and digital Out-of-Home sector, including our outdoor experiential and sustainability offering.


At the heart of this acquisition is the increased capacity, synergies and efficiencies that will benefit all of our combined clients, particularly after our recent 5-Year win with Global Outdoor.


This is a transformational growth opportunity for Odessa, with further investment planned, supporting their wider objectives by being part of larger group with access to our supply chain, technology, and people.