Living Proof in store display unit

CLIENT: M&S

Brief

Create an FSDU that will be in-store for 8 weeks for the 2022 Haircare Event in Marks & Spencers which will promote awareness of the brand in-store, focusing on the education of each SKU and highlight the GWP promotion for the first 4 weeks of the fixture.

Execution

A bespoke free-standing unit shaped in an eye-catching way, following the profile of the brands shampoo and conditioner SKUs.

Focus on keeping the unit clean and crisp, with stand-out areas highlighted using the colours of the packs and a modelshot on the reverse. The GWP is promoted via Yupo Tako stickers that store members can remove once the promotion period has ended.